Demograhic
Why we are the best
- Unique – impossible to target through mainstream media
- Strong affiliation – Tune in specifically to watch our programming
- Loyal – Our web site and our switchboard receive regular contact from viewers airing their views
- Vocal – Word of mouth, has been responsible for a major part of our audience growth
Community
Population by Ethnicity
%
Black African
485277
42
Black Caribbean
565876
49
Black Other
97585
9
Total
1148738
100
Source: Office for National Statistics
- OBE TV focusing both niche and broad audiences
- African centric, Caribbean centric, England Centric
and European Centric
- Programming beyond the norm
- Culture and entertainment
- Connecting with the viewer
- On air since November 2003
- On Sky EPG no. 207
- Watch OBE TV 24/7
- Experienced management team
- Strong sales team leading to increased revenue
- Solid broadcast relationships
- 2006 Screen Nation Award Winner
- 2003 GPA Award Winner
- OBE TV focusing both niche and broad audiences
- African centric, Caribbean centric
England Centric and European Centric
- Programming beyond the norm.
- Culture and entertainment
- Connecting with the viewer
Future
- 4.6 Million people in the UK are of ethnic minority origin.
- This is an increase of 53% over the last ten years.
- The ethnic group is growing by 2.5% a year.
- In the next ten years minorities will account for half the growth in the working age population.*
Source: 2001 Home Office Census Rt Hon Tessa Jowell MP Sec. Of State , Dept for Culture, Media and Sport
- Age profile: c.60% of ethnic minorities are under 35 years old.
- The ethnic 16-34 age group are amongst some of the most optimistic, ambitious and very materialistic people.
- Second and third generation ethnic minorities are upwardly mobile with a high standard of education and high disposable income.
- 16% of ethnic minorities are self-employed compared to 10% of the white population.
- 36% of non-white business owners have a degree compared with 17% of white business owners.
Source: DTI/RfO